PressRoom platform for a complete digital publishing strategy

We’ve been listening to publishers of any size about their digital publishing strategy, and while almost everyone is happy about owning their data, the complexity and the overhead cost for the initial setup and design is simply too much for small and medium sized publishers.

PressRoom is a publishing platform designed to support journalism through the paid model in the first place. At thePrintLabs we believe that readers’ engagement over pageviews will ultimately bring the revenue to cover the costs of storytelling.

A Digital Publishing Strategy for paid content

Digital publishing has become a broad term to identify an overall digital publishing strategy that spans from the Web to mobile Apps, feeds of data used for syndication or populate Apple News, eBooks and much more to come in the near future. We have learnt that the key isn’t technology alone, but it works when it comes with business models attached.

Since the release of the first iPad, publishers hoped that the new model for paid content through iTunes could relieve from falling advertisement sales and the drop of circulation across paper subscriptions and newsstands. In 2015 we found out that iOS Apps only account for a one digit percentage of publishers’ revenue, while the number of channels to discover and read stories skyrocketed.

Making the most of a digital approach to distributing stories is complex, it requires vision, time and technology skills to be achieved. In one word, it isn’t just for everyone.

PressRoom is a WordPress publishing platform able to collect any kind of content in WordPress as well as custom HTML pages designed with popular visual design tools like Hype, Macaw, Edge Reflow as well as Adobe Indesign exports, and turn that content into websites, webApps, iOS Apps and more while taking care of subscriptions, single issue sales and mobile commerce.

We have been developing the technology behind PressRoom for months, together with publishers using our product in real life scenarios. The product has grown together with the awareness that what we need is a ready to use platform, based on WordPress, that only needs content to be written and prices to be set.

We’ll be launching PressRoom as a service in the next few weeks, and it will be hosted on our secure and scalable infrastructure for easy of use and setup. It will include all the tools to sell iTunes or Web subscriptions, as well as a custom paywall for web content that will enable an end-to-end business strategy for paid content, letting social media and search engines traffic drip through to enhance the discovery of your content.

Signup today for the private beta

PressRoom as a platform will be initially available as a private beta program, and will be available for a monthly fee based on the scale of your business. Sign ups are open from today, we’ll be in touch to selected publishers with an early release of the platform for testing in the next few weeks.